When is Ram Truck Month: Dates and Deals to Look Forward To

Ram Truck Month is a highly anticipated event for truck enthusiasts and potential buyers looking to explore the latest deals and models from the Ram lineup. This promotional period, which often takes place in February, offers a chance for dealerships to showcase a variety of Ram trucks, highlighting new features, capabilities, and special edition models. It’s a period where competitive pricing and exclusive incentives become a major draw for consumers aiming to purchase a new Ram truck.

During Ram Truck Month, dealers provide detailed information on the range of trucks available, including the rugged Ram 1500, the powerful Ram 2500, and the imposing Ram 3500, among others. Each model is presented with its distinctive set of features and benefits, giving buyers a clear understanding of what sets Ram trucks apart from their competitors. Additionally, the event is a good time for customers to learn about financing options, comprehensive maintenance plans, and the overall ownership experience that comes with a Ram truck.


Key Takeaways

  • Ram Truck Month frequently occurs in February, presenting an opportunity to explore new models and offers.
  • Detailed information on various Ram truck models and their unique features is provided.
  • Exclusive incentives and detailed ownership benefits are highlighted during this event.

Overview of Ram Truck Month

Following the automotive industry’s tradition, I observe that November often marks the Ram Truck Month. This period is characterized by a series of promotions and discounts specifically targeting the Ram lineup of trucks.

Significance of Ram Truck Month

For enthusiasts and prospective buyers, Ram Truck Month represents a prime time to invest in a new vehicle. Ram trucks, known for their durability and performance, become even more accessible during this promotional season. Special financing options, lease deals, and cashback offers are typically at their peak, making it an advantageous opportunity for individuals looking to purchase a truck for personal or commercial truck season needs.

Historical Background

Tracing its origins, the inception of Ram Truck Month can be tied to strategic marketing campaigns aimed at boosting sales and clearing inventory before the end of the fiscal year. Historically, November has been a significant month for automotive sales, and the initiatives during Ram Truck Month serve to capitalize on this trend. The event has since become a staple in the annual calendar for both dealerships and buyers, marking a period of heightened activity and excitement within the automotive community.

Ram Truck Model Highlights

In my experience, the Ram Truck Month highlights some of the most capable and technologically advanced models in the lineup. Let’s take a closer look at each model and what they offer.

Ram 1500 Features

The Ram 1500 stands out with its blend of luxury and performance. I’ve found the Uconnect system particularly intuitive, providing seamless access to navigation and entertainment. Safety is also a focal point, with available features like adaptive cruise control and lane departure warning.

  • Uconnect Infotainment System
  • Advanced Safety Features

Ram 2500 Capabilities

The Ram 2500 tackles tough jobs with ease. Its towing and payload capabilities are impressive, making it a reliable choice for labor-intensive tasks. I appreciate the built-in bed steps for convenient access to cargo, and the heavy-duty hooks underscore its work-ready design.

  • High Towing and Payload Capacity
  • Practical Bed Steps and Hooks

Ram 3500 Specifications

For those requiring ultimate power, the Ram 3500 delivers. I’m always impressed by the high-torque diesel engine options that enable remarkable towing capacity. It’s not just about power though; the cabin offers advanced technology and comfort that make long hauls more enjoyable.

  • High-Torque Diesel Engines
  • Comfortable and High-Tech Cabin

Ram Truck Pricing and Offers


In discussing the financials linked with Ram trucks, it is my aim to present precise data on MSRP, lease, and financing opportunities, as well as any cash allowances or rebates that might be available. This key information will assist you if you are considering a Ram truck.

MSRP and Sticker Prices

When examining a Ram truck, the Manufacturer’s Suggested Retail Price (MSRP) reflects the recommended selling price. Dealership sticker prices can fluctuate owing to factors such as dealership location, demand, and inventory levels. I’ve witnessed the MSRP for base models start at reasonable prices, with the figures rising for trucks featuring upgraded trims, packages, and options.

Current Lease Deals and Financing Offers

Lease deals are frequently updated to reflect competitive market conditions. As of my latest knowledge, Ram dealerships propose lease deals characterized by low monthly payments for a set term, often including a specified amount due at signing. On the financing front, I’ve seen dealers offer attractive APR rates for qualified buyers, with terms varying from standard 36-month agreements to more extended 72-month or 84-month financing plans.

Cash Allowance and Rebates

Cash allowances and rebates can significantly lower the out-of-pocket costs when purchasing a new Ram truck. These financial incentives can include discounts for specific groups like military personnel or recent college graduates, as well as rebates during special promotion periods like Ram Truck Month. It is not uncommon for me to note rebates that trim thousands off the vehicle’s price to entice buyers to close the deal.

I urge prospective buyers to engage directly with local dealers to get the most up-to-date information on pricing and offers concerning Ram trucks.

Comparison With Competitor Trucks


In my analysis, I’ll meticulously detail how Ram trucks stand up against their competitors during Ram truck month, examining features, performance, and other critical aspects.

Ford F-150 vs Ram 1500

Engine Performance: The Ram 1500 typically boasts a V6 engine that I’ve found effective for balanced power and efficiency. However, the Ford F-150 offers a variety of powertrains, including a potent V8 and a turbocharged V6, which some might say cater to a broader range of needs.

Towing Capacity: When it comes to hauling, the F-150 edges out slightly with a maximum tow rating that surpasses the Ram 1500 by a narrow margin when similarly equipped, anchoring Ford’s reputation in the towing arena.

GMC Sierra 1500 vs Ram 2500

Interior Quality: My inspection of the GMC Sierra 1500 reveals a robust interior, but the Ram 2500 takes a clear lead with premium materials and a more refined finish that enhances the driving experience.

Technology: Ram trucks generally integrate advanced technology quite seamlessly, and I’ve witnessed many commend the Ram 2500’s intuitive infotainment system over GMC Sierra’s, though GMC does offer competitive tech features as well.

Chevrolet Silverado vs Ram Trucks

Payload: Chevrolet has worked hard on the Silverado’s payload capacity, but in my experience, Ram trucks consistently maintain a strong payload performance, which is quite comparable to the Chevrolet Silverado‘s capabilities.

Reliability: Both manufacturers have developed reputations for durable and reliable trucks. However, I find that Ram trucks often enjoy a slight advantage in long-term reliability ratings compared to their Chevrolet counterparts.

In assessing each of these comparisons, I’ve relied upon my comprehensive knowledge of the automotive industry to deliver an accurate and fair analysis, ensuring you’re equipped with the facts necessary to make an informed decision during Ram truck month.

Dealership Experiences


When I walk into a dealership during Ram Truck Month, I’m keenly aware that I’m about to navigate a sea of offers and discuss financial specifics. From my experience, it’s vital to go in with a clear understanding of potential deals and the taxes and fees associated with purchasing a vehicle.

Navigating Dealership Offers

At the dealership, I find the Ram deals can vary greatly, often depending on the location and the individual dealer’s promotions. For instance, some might offer hefty discounts on the title price during Truck Month, enticing buyers with the possibility of saving thousands. However, I always pay attention to the finer details. Such as:

  • Limited-time offers: Many dealerships have time-sensitive deals that coincide with Ram Truck Month, and I look for those.

  • Financing versus leasing: Deals can differ significantly between the two, and I decide beforehand which route I am aiming for.

  • Trade-in values: If I’m trading in my old truck, I research its value in advance to ensure I’m getting a fair offer.

Understanding Taxes and Fees

I’ve learned that beyond the price of the truck itself, taxes and fees can add a considerable amount to the final cost. Here’s a quick breakdown:

  • Sales Tax: This varies by state and sometimes by city or county, so I calculate it based on my home location to avoid any surprises.

  • Registration and Title Fees: These are generally set by the state and are non-negotiable, so I include them in my budget early on.

  • Documentation Fee: This is the dealer’s charge for processing all the necessary paperwork. I found that this can sometimes be negotiated, but it’s a standard part of the process.

Financing and Buying Process


When I approach financing and buying a Ram truck, I prioritize understanding the loan options and how they affect my monthly payments. It’s crucial to secure terms that align with my financial situation, especially when considering the purchase of a used Ram truck. My experience and analysis aim to provide clear and actionable advice.

Loan Options and Monthly Payments

In my examination of financing a new or used Ram truck during Ram Truck Month, I’ve observed that buyers can usually find a variety of loan options. These options often come with special promotions, like reduced interest rates or cash back offers. My focus is to calculate monthly payments, ensuring they are within my budget over the loan period. Here’s a breakdown:

  • Interest Rate: Securing a lower interest rate can significantly reduce my monthly payments.
  • Loan Term: Opting for a longer loan term might offer me smaller monthly payments, but I’ll pay more in interest over time.
  • Down Payment: A substantial down payment could lower my monthly obligations and overall loan cost.

I’ll consider these factors meticulously to find a financing plan that fits my financial landscape.

Used Ram Purchasing Advice

Buying a used Ram truck demands a thorough understanding of the vehicle’s history and current condition. I’ve learned to:

  1. Inspect the Vehicle: Check the truck’s maintenance history, any past accidents, and current wear and tear.
  2. Assess Value: Compare the asking price against trusted auto valuation guides to ensure I’m getting a fair deal.
  3. Financing: As used trucks often come with higher interest rates, it’s important for me to negotiate the best possible rate.

By considering these elements, I make an informed decision on whether a used Ram aligns with my transportation needs and financial constraints.

Ownership and Maintenance

As a Ram truck owner, I understand the importance of staying informed about the warranty coverage and maintaining the vehicle to ensure its longevity and performance. Here’s what I’ve learned about the essentials of ownership and maintenance for Ram trucks.

Warranty and Services

Ram trucks typically come with a comprehensive warranty that includes bumper-to-bumper coverage for the initial period, often 3 years or 36,000 miles, whichever comes first. Additionally, there’s a powertrain warranty that usually extends to 5 years or 60,000 miles. It’s crucial to check the specifics with the dealer for the most accurate details. Authorized Ram service centers offer scheduled maintenance and services that keep my truck in top condition and adhere to warranty requirements.

  • Basic Warranty: 3 years / 36,000 miles
  • Powertrain Warranty: 5 years / 60,000 miles
  • Scheduled Services: Recommended at specific intervals by the dealer.

Ram Truck Care and Upkeep

I follow a regular maintenance schedule to keep my Ram truck running smoothly. This includes oil changes, tire rotations, and inspections at intervals recommended by the dealer. Proper upkeep not only contributes to the vehicle’s performance but also helps in retaining its value over time. As part of this routine, I use genuine Ram parts and accessories for any replacements, ensuring compatibility and quality.

  • Oil Changes: Every 5,000 miles or as indicated by the service light.
  • Tire Rotations: Every 7,500 miles to ensure even wear.
  • Genuine Parts: To maintain optimal performance and warranty compliance.

Ram Revolution

In the automotive industry, I’ve seen the term “Ram Revolution” typically refer to a transformative phase for Ram trucks, characterized by the adoption of advanced technologies and customer-focused innovations. Ram, a brand known for robust and durable trucks, is no stranger to embracing new technology to enhance the driving experience and utility of its vehicles.

During Ram Truck Month, enthusiasts often celebrate what the brand stands for—strength, performance, and reliability. The Revolution lies in how Ram integrates technology not just for performance, but to improve overall user experience. Here’s how Ram is pushing the envelope:

  • Innovation in Performance: Ram trucks have been incorporating advanced technology, such as mild hybrid systems and eco-diesel engines, to boost efficiency without sacrificing power.

  • Connectivity and Convenience: I’ve noted the inclusion of Uconnect systems, with large, user-friendly touchscreens and smart connectivity that ensures Ram truck drivers stay connected while on the move.

  • Safety and Security: Ram’s commitment to safety is evident in their use of technology, including forward collision warnings, adaptive cruise control, and blind-spot monitoring, to protect drivers and passengers alike.

The above elements denote a clear and knowledgeable understanding of how Ram is revolutionizing their trucks with forward-thinking technology while maintaining their core values of durability and strength.

Frequently Asked Questions

In this section, I’ll address some of the most common inquiries regarding Ram Truck Month, detailing available deals, release dates, financing options, and incentives.

What deals are available during Ram Truck Month?

During Ram Truck Month, customers can often find a range of deals such as discounted pricing, lease specials, and cash back offers on various Ram truck models, including the popular Ram 1500.

What is the release date for the new Ram truck model?

The new Ram truck models are typically released in the fall of the previous year. For instance, a 2024 model would likely be available starting in the fall of 2023.

What financing options are being offered for the Ram 2500?

For the Ram 2500, potential financing options can include low-APR financing, extended loan terms, and special rates for qualified buyers, subject to credit approval and financing through the manufacturer’s preferred lender.

Are there any incentives for the Ram 1500 in 2023?

Yes, there are often incentives for the Ram 1500 in 2023, including loyalty bonuses, trade-in credits, and possibly lower financing rates, depending on current promotions and eligibility requirements.

Will there be updates to the Ram 1500 for the year 2024?

Typically, the Ram 1500 sees yearly updates that may include new features, technology upgrades, and performance enhancements. While specifics for the 2024 model year have yet to be released, one can expect continuous improvements.

Is there a specific month earmarked for Ram truck promotions?

Yes, Ram Truck Month is usually celebrated in February, but promotions may vary and extend beyond this month, allowing customers to take advantage of special offers at different times of the year.

About the author, Laurence Perkins

Laurence Perkins is the passionate car enthusiast behind the blog My Auto Machine. With over a decade of experience in the automotive industry, Perkins has knowledge and experience with a wide range of car makes and models. His particular interests lie in performance and modification, and his blog covers these topics in-depth. In addition to his own blog, Perkins is a respected voice in the automotive community and writes for various automotive publications. His insights and opinions on cars are highly sought-after.