UPS trucks are a common sight on the road, easily recognizable by their distinct brown color. In this article, we will explore the reasons behind this color choice, the specific shade of brown used, and other features that make UPS trucks unique.
The Color of UPS Trucks
When UPS was founded in 1907, the company’s founders chose brown because it represented strength and reliability and was easy to keep clean. Today, UPS trucks are painted in a specific shade called Pullman brown, traditionally associated with luxury and elegance. This color has become one of the company’s most recognizable brand elements.
The Top of a UPS Truck
UPS trucks have white roofs for several reasons. First, the white color reflects sunlight, keeping the truck cooler in hot weather and reducing the need for air conditioning. Second, the white roof increases the truck’s visibility on the highway, enhancing safety for drivers and pedestrians.
UPS Trucks and the Environment
UPS is committed to reducing its impact on the environment. To achieve this goal, the company has set a target to make its ground transportation operations “net-zero” by 2025. In Europe, where the company has been working on this goal since 2008, UPS has already replaced nearly 1,400 diesel trucks with electric ones and installed solar panels on many of its facilities. In the US, UPS operates over 7,100 alternative fuel and advanced technology vehicles, including those that run on compressed and liquefied natural gas. UPS also uses renewable natural gas to decrease its environmental footprint.
Fuel for UPS Trucks
Natural gas is an abundant domestic resource available in almost every city in the United States. It generally costs less than other fuels. As a result, UPS has opted to use compressed natural gas (CNG) and liquefied natural gas (LNG) in many of its vehicles. CNG produces fewer greenhouse gases than gasoline or diesel, making it a cleaner-burning fuel. UPS plans to expand its fleet of alternative fuel vehicles. CNG will be essential in achieving the company’s goal of reducing vehicle emissions by 12% by 2025.
UPS Fuel Expenses
Fuel expenses are a significant part of UPS’s operating costs. In 2018, fuel expenses totaled $3.4 billion, or 4.8% of revenue. These expenses have increased recently due to higher prices and overall volume growth. However, fuel costs are a necessary part of doing business on a large scale. UPS continues exploring alternative fuel sources to reduce costs and minimize its environmental impact.
FedEx Truck Color
Purple and orange have been synonymous with FedEx for nearly half a century. The company recently adopted this color scheme as its official brand identity, which will be applied to all planes, trucks, other assets, uniforms, and other branded materials. The bold and distinctive look of this color scheme is sure to make an impact on customers and the competition.
UPS is dedicated to reducing its environmental footprint and constantly seeks ways to make its ground transportation operations more sustainable. The company has made remarkable strides in this field, and further advancements are expected in the future. In addition, UPS is at the forefront of fuel efficiency, boasting one of the largest fleets of alternative fuel vehicles in the United States. As the company continues investing in new technologies and diminishing its dependence on traditional fossil fuels, we hope other companies will follow in its footsteps.